How to Create a Fundraiser on Instagram?

Instagram is one of the most mainstream web-based social networking platforms in the world. As indicated by the Pew Research Center, it’s the second most popular social media platform after Facebook. The report found that 32 percent of online users in the U.S. are on Instagram. Instagram is likewise an extraordinary stage for executing your influencer marketing effort since influencers favor it. Bloglovin conversed with 2,500 small scale influencers and found that Instagram is their most favored platform. 59 percent of them state that it’s the best stage to connect with their intended interest group.

Instagram permits qualified nonprofits influencers and their supporters to fund-raise for a noble cause straightforwardly on Instagram through the donation sticker in Instagram Stories and donate button on Instagram Business Account.

Requirements for Setting Up Fundraisers on Instagram

You can set up a fundraiser very easily but before setting up, you must complete a few criteria and requirements. Here are the prerequisites.

  1. The very first requirement is that you should be over 18 years of age.
  2. Your account should be enrolled and get approved by Facebook Charitable Giving Tools.
  3. You should have an Instagram Business Account.
  4. You should link your non-profit Instagram business account to a verified Facebook page.
  5. You must verify if people are able to add donation stickers on Instagram for your non-profit business.
  6. You must either be in the UK, US or Ireland
  7. You must have an android device.

How Do I Create a Fundraiser on Instagram?

Follow this as it is to create a fundraiser on Instagram. Have a look.

Step 1: Open your Instagram app on your android device.

Step 2: Now, just tap on your profile that you can see at the bottom right corner of your screen.

Step 3: Then tap on the option edit profile.

Step 4: There you will see an option for Add fundraiser. Tap on it. It will start your fundraiser setup.

Step 5: Here you will need to add a photo to a fundraiser. You can upload your recent photo and continue to the next step.

Step 6: Now, you have to choose a category that is suitable for your fundraiser.

Step 7: Then, add other necessary details needed to complete there.

Step 8: Now you will need to enter your Stripe account details and verify it.

Step 9: After everything is done, your fundraiser will be sent for review to Instagram.

As soon as Instagram approves it, it will become live on your profile and your followers will be able to support you using your profile.

How to Allow People to Add Donation Stickers?

Step 1: Open the Instagram non-profit business account.

Step 2: Tap on publishing tools at the top of your Facebook Page.

Step 3: Now tap on donation settings under the option fundraisers.

Step 4: Then tap on the checkbox for the option that allows people to add donation stickers on Instagram Stories.

Step 5: Finally, tap on the save option.

How to Add a Donate Button To Your Non-profit Instagram Business Account?

Step 1: First of all make sure your non-profit business account has become eligible to fundraise on Instagram.

Step 2: Open your profile and tap on three horizontal lines.

Step 3: Then tap on settings option that is visible as a gear icon.

Step 4: Then tap on Business and then select donations.

Step 5: Finally toggle on the option add donate button to profile.

In case you are not able to see the donations option, you need to update your Instagram app to the latest version.


Each fundraiser you create on Instagram will be available to your followers for only 30 days. If you want, you can add an additional 30 days to this duration. You can also close it early if you want in case you completed your goal.

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